About Us

O’Keefe-Henry Direct was founded in 1993 by executives from some of the leading direct marketers in North America. The mission…provide catalog entrepreneurs with the same expertise, the same analytical tools, the same level of marketing sophistication that made “the big guys” great and keeps them at the top.

As our client list has grown over the years, so to has our staff, each recruited for the specific contributions they bring to achieving our clients’ specific goals for their catalog enterprises.



Peter has managed the marketing for some of the world’s great catalogs including Lands’ End, Crate & Barrel and Critic’s Choice Video.

He has a BA in Economics from Lake Forest College, an MBA in Marketing from Washington State University. He served as Assistant Professor of Marketing at Clarke College in Dubuque, Iowa and has guest-lectured at Northwestern University.





Mark has been helping the clients of O’Keefe Henry Direct since 1998. Prior to joining the company, Mark held Business Unit Management positions with some of the most sophisticated Catalog/Direct Marketing organizations in the country, including The Signature Group/GE Capital, The Bradford Exchange, and Garden Way/Troy-Bilt.




Al has held a variety of key marketing positions at major direct marketing companies like GRI, The Bradford Exchange and Cosmetique. As Manager of Marketing Analysis, Manager Housefile Promotions, and Vice President of Direct Marketing, each role has expanded his significant experience and knowledge of all facets of the industry.

He has a BS in Economics from University of Illinois – Chicago, an MBA from Keller Graduate School of Management and has been with O’Keefe-Henry Direct, Inc. as Account Supervisor since 2000.